There’s no doubt that most artists struggle to get their work out into the world. With the abundance of art galleries around today, it seems like an impossible task. However, there are a few steps artists can take to ensure that they’ve got their market strategy in place before they even start submitting their artwork to galleries.
What Makes an Impressive Website
Having a website is an important step to increasing your marketing opportunities and it can also help you draw attention to your portfolio. A great website will clearly and concisely explain what you do and how, in addition to highlighting your most recent work. It’s also beneficial if the website includes information about you such as your location and contact info.
How to Get Gallery Attention
Many artists try to get gallery attention in new and creative ways. One way is to use a call for submissions, but others also create their own websites and portfolios that would appeal to the public. When you submit your work to galleries, make sure you are submitting it with the best of your abilities. If there isn’t a submission process, then you should be prepared to email or call the gallery about your work.
Tips for Building a Following on Social Media
One of the best ways to get your name out there and build a following is through social media. If you have a Facebook page, Instagram, Twitter account, YouTube channel, or any other online presence, use them to their maximum potential. Many people have a lot of followers on Twitter so try tweeting at some of your favorite celebrities and ask them questions. Connect with other artists as well to help support each other as we face this challenging market.
Promoting Yourself by Streaming Live Broadcasts
The key to marketing yourself as an artist is to find a niche, determine how many hours you want to broadcast, and put in the time. Also, don’t forget about your social media presence.
Role of Online Testimonials in Marketing
One of the most important steps in marketing is creating a strong brand. It can be difficult to create a brand that you are proud of and leaves an impression on consumers, which is why many companies use testimonials and reviews. Testimonials help build credibility, but they also help create trust. Consumers want to find people who have already bought products from a company with positive reviews as they are more likely to buy them too.
Tips for Packing Your Artwork for the Show
Here are a few tips for packing your artwork for the show.
1. Use sturdy packaging, not flimsy shipping boxes
2. Pack smaller prints or canvases in a protective sleeve and surround with bubble wrap or blankets, so they don’t get damaged during transport
3. Have your information printed on the back of the package
Conclusion
The most important point is to think of yourself as a brand. You should have a marketing strategy in place, including an identifiable logo, with concise information about what you do and how to contact you.
